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Marketing Privacy Policy

This Privacy Policy describes how Biocair, as a data controller, collects, uses and discloses information, and what choices you have with respect to this.

When we refer to ‘Biocair’ we mean the business entity that acts as the controller or processor of your information. The data controller is Biocair.

How to contact us

Please feel free to contact us if you have any questions about this Privacy Policy or if you are seeking to exercise any of your statutory rights:
+44 (0)1223 245223
UK Head office: Biocair, Iconix One, Iconix Park, London Road, Sawston, Cambridge, CB22 3EG, United Kingdom.

Biocair’s Data Protection Officer is Sarah Pentney, Global Quality and Compliance Manager,

What and who does this Privacy Policy apply to?

This Privacy Policy applies to both individuals and companies who are our customers and/or prospects of our online content, our events, webinars and any other registered-user content we provide.

The Privacy Policy also applies to any other interactions (e.g. customer enquiries, photographs, videos, etc) you may have with Biocair.

Why we process your data

We may process your data for several different purposes:

  • To keep you up to date with the latest, relevant content we have published.
  • To keep you up to date with and invite you to any of our latest events or content we are producing.
  • To collect your feedback and seek your insight through online survey invitations.
  • To give you access to content and events provided by our approved third-party partners.
  • To enhance and illustrate its materials and make them more motivating and inspiring to its audiences (by using photographs/videos with data subjects, for example).

Our lawful basis for processing your data

It’s in Biocair’s legitimate business interest to keep its customers and prospects informed of our latest content, products and services.

We process customer and client data and use direct marketing as part of this legitimate interest.

It’s necessary for us to use a variety of direct marketing channels and messages to ensure our contacts are kept informed, and wherever possible we make sure the messages we send are targeted and relevant.

Any direct marketing we undertake complies with e-privacy rules on consent. Biocair and its partners may also carry out telemarketing campaigns, voice calls may be recorded for training/development purposes and the contact will be given the option to consent to this recording at the point of contact.

We will keep your data safely and securely for as long as necessary or according to your instructions, and we review the data we hold at least once every two years.

If you’d like more information about how we store your data, please contact us directly.

You could expect to receive from us:

  • Occasional email updates about our events and relevant content we have published.
  • Occasional direct mailings or telemarketing calls about our forthcoming content or events.
  • Occasional account management calls to check in on how you are getting on with any of our products or services you use.

You can manage your preferences and unsubscribe from any or all these different types of email at any time.

Types of data we collect

When you register on our website, download one of our gated documents, submit an enquiry or sign up to attend one of our webinars (or one of our partners' webinars), we’ll collect the kind of standard, non-sensitive information you would expect a supplier to request.

For example, we could ask for your:

  • Your name
  • Your job title
  • Your email address and contact number
  • Your postal address
  • The name of the organisation you work for
  • The type of industry you work in

Biocair produces a range of published materials and online information. Biocair often takes photographs/videos of individual (s) in order to enhance and illustrate its materials and make them more motivating and inspiring to its audiences.

As a result types of data could also include photographs or videos of the data subject (s) / individual. Should Biocair use a photograph/video with a data subject (s), each individual will be required to sign a consent form.

For children and young people under 18 years of age, full parent/guardian consent is required. As it is mandatory for Biocair to obtain permission prior to each photographic session it is necessary for each child to have a copy of this form signed by the parent/guardian prior to the relevant photographic session.

For children and young people between 13 and 18 years of age, who have sufficient understanding of the consent process and its implications for them, the child/young person should be involved in completing the form and their consent should be sought. The child/young person may also sign the form.

For children under 13 years of age, we require permission from the parent/legal guardian before we take any images of your child/young person or we publish the image

Use of cookies

Biocair uses cookies and other third-party tracking technologies in our websites and across other websites that help us collect other information about our customers’ and users’ preferences.

You can choose to permit or restrict the use of these technologies through your personal browser settings.

Biocair cookies do not contain any personally identifying information.

Third party data

Biocair may receive data about organisations, industries, website visitors, marketing campaigns and other matters related to our business from our partners, affiliates or others, that we use to make our own information better or more useful.

This data may be combined with other information we collect and might include aggregate level data, such as which IP addresses correspond to post codes or countries. Or it might be more specific: for example, how well an online marketing or email campaign performed.

Additional information provided to Biocair

We may receive and store other information when submitted to our websites or if you participate in a focus group, contest, activity or event, apply for a job, request support, interact with our social media accounts or otherwise communicate with Biocair.

Recipients of the data we collect

In some cases we will share the data we collect from you with trusted third party content providers to support our business.

We always let you know this before we collect your data, so you can make an informed decision.

Specific cases where we may do this are:

  1. Digital content supplied by our partners, e.g. whitepapers, guides, surveys, webinars

In these cases we’ll ask you to complete an online form to gain access to this content.

We will always tell you the name of the partner (company) with which we will be sharing the data collected in the form.

Our expectations of our content partners

Any personal data we share with our content partners is shared only the basis that the data will be used by the partner under a lawful basis of legitimate interest and according to the requirements of the GDPR.

We specify this in our contracts with all our content partners.

Data processing partners

Biocair may provide your personal information to a subsidiary of Biocair, any affiliated companies or other trusted businesses or persons, acting under a confidentiality agreement, for the purpose of processing personal information on behalf of Biocair.

These parties are required to process such information based on instructions from Biocair and in accordance with this Policy. They do not have any independent right to share this information.

Biocair may transfer Your Data if Biocair is acquired by or merged with another company. Biocair will provide notice before this occurs and will post a new Policy if necessary.

Your rights over the personal data we hold

You can reasonably request access to the personal data we hold on you, at any time, and we will provide that information free of charge within one month of your request at the latest.

You can request inaccurate or incomplete personal data held on you to be rectified or completed or for your personal data to be suppressed or erased, and we will respond within one month of your request at the latest.

Your right to object

You have the right to opt out of our direct marketing at any point, and we will deal with your request right away. You can unsubscribe from our emails automatically by clicking the unsubscribe link in the footer of Biocair’s emails. To opt out of our direct mail or telephone marketing please email

Data Protection Authority

You have the right to raise a concern or lodge a complaint with a supervisory authority. In the case of residents of the UK please see more information here.

Data Security

To protect data stored on Biocair servers, Biocair regularly audits our system for possible vulnerabilities and attacks. While Biocair will implement the security measures detailed above, transmission of information via the internet is not completely secure and therefore transmission via the internet is at your own risk.

Biocair may store and process personal information collected on

Changes to this Privacy Policy

We review our data protection and privacy procedures and policy regularly and post any changes to our Privacy Policy on this page. We will inform you via email of revisions to the privacy policy.

Contact Details:
Iconix One, London Road
CB22 3EG
United Kingdom

Tel: +44 1223 245 223
Fax: +44 1223 245 211

Data Protection Officer: Sarah Pentney
Contact Details: As Above

Updated June 2020.